3 Small Business Marketing Strategies By Count Dracula

Ever watch Sesame Street?

Sure you have. It's one of the most well-known and long running TV shows for kids. And while many small business marketing owners may dismiss this show as something light and fluffy for kids, don't make this mistake since there are a lot of small business marketing lesson taking place in each show.

Take Count Dracula for example.

Remember this character?

He's the guy with the pointed nose that instructs children the way to count. And have you ever noticed the way Count Dracula enters the room bouncing up and down, like he's walking on his toes? And that voice. Who will forget Count Dracula's voice?

Now anyhow, I got to thinking about all of the ways you can use Count Dracula to give Your small business marketing a boost. And before you say this is silly, read through this short post and see for yourself.

3 Small Business Marketing Suggestions By Count Dracula:

1. Successful marketing is about your numbers.

Count Dracula's specialty was teaching kids how to count. He did this by counting on his fingers, and by counting objects.

Small business marketing is about counting numbers as well. That is all it boils down to your numbers. Would Count Dracula add up all the money you made from your last campaign, or not? Did you include a significant number of new clients to your business, or not?

Therefore ensure you track your marketing so you know your numbers.

2. Add a big character to your marketing.

The cool thing regarding Count Dracula, and all the other characters on Sesame Street, is they are outstanding. This is done purposely. For two reasons: First, the producers of Sesame Street want to give kids a purpose to view every show. And having strong (and unforgettable) characters does this. And second, strong characters help kids remember the lesson being taught. And that is the #1 aim of Sesame Street.

Same applies to adding a great (and fun) character to your marketing. It makes your marketing memorable. And it helps you promote your message.

3. Be someone.

Recognize how Count Dracula is someone. He stands for something. He's the guy who helps kids learn how to count. And as we were just stating in the last suggestion, for that reason he is unforgettable.

What do you stand for?

Who are you?

If I asked three of your customers to answer these questions, what would they tell me? Ensure no one says, "Oh he is the guy who sells me lawn supplies (or whatever you do)" because this makes you a common product. And that is not the position you want to be.

And so there you have it.

Three small business marketing tips by Count Dracula.

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3 Small Business Marketing Strategies By Count Dracula
He's the guy with the pointed nose that teaches kids how to count. And have you ever noticed how Count Dracula enters the room bouncing up and down, like he's walking on his toes? And that voice.

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